Definitions
According to Merriam-Webster Online:
Learning: knowledge or skill acquired by instruction or study
Knowledge: the range of one's information or understanding
Information: knowledge obtained from investigation, study, or instruction
Marketing: the process or technique of promoting, selling, and distributing a product or service
Instruction: the action, practice, or profession of teaching
Therfore, Information Marketing is the process of promoting and distributing knowledge obtained from study or instruction. Information Marketing Instruction is the practice of teaching the process of promoting and distributing knowledge obtained from study or instruction.
I am familiar with the term information management. According to Wikipedia, "Information management is the collection and management of information from one or more sources and the distribution of that information to one or more audiences" (Information management. (2007, September 4). In Wikipedia, The Free Encyclopedia. Retrieved 13:24, September 14, 2007, from http://en.wikipedia.org/w/index.php?title=Information_management&oldid=155529594 ). I think of information management of the process of obtaining, storing, and managing information. I think of databases and retrieval processes.
I have never heard anyone refer to Information Marketing in the way I want to think about it. This is a concept I would like to pursue. When I think about information marketing, I think about the way information is presented and accessed. Any kind of information, whether it is news, weather, product information, or math facts, it is all information that we want someone to learn something about. I have taken many classes on teaching and learning theories and principles. I read and read and plan to read still more in my studies about learning and instruction. I have some experience with advertising and marketing and I have pretty extensive experience with information technology. What occurs to me is that these three areas intersect. Whether people realize it or not, they do intersect and they should intersect, but people do not necessarily seem to design information and marketing to incorporate learning and instruction. There is so much information on how people learn, but the Web and TV and print are full of all this information marketing that is just thrown out there with no regard to learning and instruction. Why is this? Wouldn't information marketing be so much more effective if we actually took individual learning styles and preferences into consideration? Wouldn't information marketing be more quality and less quantity? Wouldn't this be desirable?
Learning: knowledge or skill acquired by instruction or study
Knowledge: the range of one's information or understanding
Information: knowledge obtained from investigation, study, or instruction
Marketing: the process or technique of promoting, selling, and distributing a product or service
Instruction: the action, practice, or profession of teaching
Therfore, Information Marketing is the process of promoting and distributing knowledge obtained from study or instruction. Information Marketing Instruction is the practice of teaching the process of promoting and distributing knowledge obtained from study or instruction.
I am familiar with the term information management. According to Wikipedia, "Information management is the collection and management of information from one or more sources and the distribution of that information to one or more audiences" (Information management. (2007, September 4). In Wikipedia, The Free Encyclopedia. Retrieved 13:24, September 14, 2007, from http://en.wikipedia.org/w/index.php?title=Information_management&oldid=155529594 ). I think of information management of the process of obtaining, storing, and managing information. I think of databases and retrieval processes.
I have never heard anyone refer to Information Marketing in the way I want to think about it. This is a concept I would like to pursue. When I think about information marketing, I think about the way information is presented and accessed. Any kind of information, whether it is news, weather, product information, or math facts, it is all information that we want someone to learn something about. I have taken many classes on teaching and learning theories and principles. I read and read and plan to read still more in my studies about learning and instruction. I have some experience with advertising and marketing and I have pretty extensive experience with information technology. What occurs to me is that these three areas intersect. Whether people realize it or not, they do intersect and they should intersect, but people do not necessarily seem to design information and marketing to incorporate learning and instruction. There is so much information on how people learn, but the Web and TV and print are full of all this information marketing that is just thrown out there with no regard to learning and instruction. Why is this? Wouldn't information marketing be so much more effective if we actually took individual learning styles and preferences into consideration? Wouldn't information marketing be more quality and less quantity? Wouldn't this be desirable?
Labels: information, instruction, marketing
posted by ecbcunia at
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